The FFP data stream can provide a strong competitive advantage presuming one can leverage it both reactively and proactively.
On December 6,Popular Mechanics published an analysis of the accident including a translation of the leaked conversation accompanied by a step-by-step commentary. So why would I know more about getting that airplane on the ground under those conditions than the other three.
Various programs have since been developed to train emergency responders in these concepts and to help track where breakdowns occur in these stressful environments. Furthermore, they are not confined to multi-crew craft or equipment, but also relate to single operator equipment or craft as they invariably need to interface with other craft or equipment and various other support agencies in order to complete a mission successfully.
For this to work the airline has to recruit at least twice as many satisfied passengers as dissatisfied ones, as one positive brand experience typically generates five word—of—mouth contacts while one negative experience generates ten contacts.
Product evangelising: this means encouraging satisfied passengers to share their positive experiences. In this context, cognitive skills are defined as the mental processes used for gaining and maintaining situational awareness, for solving problems and for making decisions.
So if I hadn't used [CRM], if we had not let everybody put their input in, it's a cinch we wouldn't have made it. These models permit the data to be manipulated into an information stream that allows the prediction of individual and customer group activity.
For instance, Mercedes—Benz and Marriott Hotels and others have used CRMderived ongoing customer research dialogues and customer panels in order to achieve a type of brand—bonding with their customers.
Aside the FFP—based CRM applications, one must also consider additional methods of leveraging customers to help shape the service process.
Today it is becoming more and more difficult to use FFPs as an alternative to predictable and high quality service experiences. Both pilots were also overburdened with making preparations to land, resulting in neither being able to pay full attention to what was happening.
This will have the net effect of cutting customer acquisition costs to the bare minimum while reducing communications and channel costs.