The traditional model of holding back a product doesn't work in gaming, so feedback is key in helping you to avoid mistakes early on.
Standard plans show actual balance sheets, income statements, etc. How long will this money last you before you need another investment round? What consequences do marketing costs have on overall users which then has the following effect on revenue, etc.
Do not worry on your numbers being right. Use your network of friends, colleagues, and potential marketing partners to explore more opportunities on the testing level. Company Description The mission statement is where the company usually goes wrong. Nonetheless, research what CPIs users are being acquired in the prospective genres.
The whole point of this pre-design process is to evaluate whether to create this game in the first place. He remains involved in the gaming industry through research projects, consulting, and currently as the Director of Business Intelligence for Evus Technologies.
If that seems like a lot, to put things in perspective, blockbuster AAA games allocate roughly half of their budget to marketing.
Gamers are some of the smartest consumers, so if you give them a product early on that is free and doesn't have any branding or advertising tie-in, when you try to retroactively add that in, gamers will typically balk.