Kodak case study slideshare

Kodak underestimated the pace of change in competitive environment 30 Five lessons from Kodak Case Siemens, Fujitsu Sears …. And not just any discounts — we increase the price cuts depending on how much you spend over time.

You could even get a partial refund if you raise concerns about quality, and we substantiate them.

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Competitive capabilities? Its not all over till it is over:? Rewarding discounts for returned customers We have elaborated a loyalty system where your lifetime discount grows progressively depending on the overall amount spent with us.

Loyalty Discounts Loyalty Discounts We reward return customers with discounts.

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Kodak case presentation