It aids in decision-making. First the marketing manager role, this person is in charge of developing and implementing a marketing plan.
In other words, it does not take into account all possible problems, just one or two. In the marketing research for Choice Mobile Ltd, some of these limitations were encountered.
Marketing research attempts to measure the behavior of a group of individuals, but there is no guarantee that the measured behavior will be repeated in the future. Different Interpretations Results can be interpreted differently.
Keep in mind that acknowledgement of a study's limitations is an opportunity to make suggestions for further research. So, non-availability of a reliable data is also its limitation.