After finding out that the Rating of Services was quite different, it can be assumed that the different methods of study differed between the 20 Customers in the sample.
Problem Statement The problem that the Chicken Coop Company faces is the selection of an optimal market research plan through an effective alignment and understanding among its top management officials for identifying and eliminating the root cause of the sudden slump in company sales across its restaurants.
And other group of target respondent would be sales people who work in the market for Sanitarium products, because their feedback is also important to achieve the research objectives.
Concept of dispersion The word dispersion is used to denote the degree of heterogeneous in the data. It is about analysing and interpreting data to build information and knowledge that can be used to predict, for example, future events, actions or behaviours.
All rights reserved. Measures of dispersion For the study of dispersion we need some measures which show whether the dispersion is small or large.
The first one discusses the interest from customers to buy online. The first phase of our research is exploratory in nature that will allow us to gain insights about the typical customers of coffee outlets, their needs, expectations and buying behaviour.
It is way of making sure that a new or existing business rolls out products or services that will have a positive impact in the market.
In order to sufficiently address our component questions a focus group will also be conducted.