International Marketing Review, 32 1 Segments are easily accessible. We have always been challenging the limits of innovation and striving to find new and better ways of doing things. Brand engagement happens within those conversations. What are the needs and wants of your target market?
It typically tries to perfect the segmentation strategy used in traditional marketing. This implies that the company focuses its activities and products on consumer demands.
It is a very common source of communication in these days. No strategy is pursued until it passes the test of consumer research. The pictorial presentation of the Porter Model is given below: The company can set a competitive advantage based on cost or differentiation.
The geographic segmentation divides the market according to geographic areas, like- city, country and region. This concept is laying the foundation for disruptive change through democratization of information. The customers' experiences and perceptions determine the brand value.